Audio is changing the way we consume media
More and more people are moving away from traditional forms of media to content that is more easily accessible by mobile devices. Podcasting is one of the rising forms suitable for this space as it is passive content that is available on-demand that fits perfectly in people’s lives whether at home, on the go or at work.
In Podcasting, content and production is king - and high-quality content can bring trust between an audience and the content creators while crisp production can ensure that the content is presented in realtime with real voices and real experiences.
A strong relationship leads the audience to view the hosts as an authority and the hosts to offer direct consumer advice in a native way. Due to this, people consume podcasts for longer than any other medium. Startup42 Media is focused on what is needed to “bridge the gap” between media, social impact and digital transformation.